Faith F. Goodman BSc, BEd, MBA, ICD.D

CEO Goodman Sustainability Group

Founder and Board Director VeriStell Institute

Founder and Board Director Until The Last Child

Faith is the CEO of a global consulting firm focusing on ESG and Corporate Purpose. The firm is also the inaugural partner of the Not For Profit – the VeriStell Institute – bringing together the world’s leading voices on Corporate Social Purpose research and standards. She has 35 years of commercial and operations experience in the energy sector including 10 years managing global climate change policy matters and government relations. In addition, as Founder and Board Director of an award-winning registered pan Canadian Child Welfare Charity (Until The Last Child), Faith understands the multi-faceted CSR/ESG and Corporate Purpose challenges facing C-Suite and Boards. Faith has deftly helped leaders navigate these emerging risks. Faith’s team is the winner of the RBC 2017 Social Finance award cementing her status as a trusted strategic advisor, leading social entrepreneur and thought leader.  Her deep knowledge of social finance models further cements her CSR/ESG – Corporate Purpose credentials. Her award-winning sustainability performance and high caliber consensus building with Industry, Government, First Nations and Metis community groups and other diverse Stakeholders is recognized. Faith has had a front row leadership seat – witnessing the power of public-private partnerships.


Faith’s framework for business and multi-stakeholder social innovation (government, Community-Indigenous, academic and business partnerships) has yielded instructive and positive lessons learned. Her specific expertise includes Indigenous community partnerships; provincial partnerships; energy sector commercial sales and marketing, infrastructure management (pipelines, trucking, marine, rail); futures trading; joint-venture management (bio-fuels; and transportation fuels, electricity, natural gas). In addition, Faith has also been a frequent speaker on ESG and Corporate Purpose, low-carbon fuels and climate change policy at conferences in Canada and the US.


What drives Faith’s relentless focus on ESG & Corporate Purpose?  A global shift is redefining the contract between businesses and their communities from “being responsible” to creating real shareholder and social value. Defining and owning your Corporate Social Purpose is the most critical competitive advantage of our time. The hard, new truth of our time is that CSR and ESG (only) as a brand strategy is no longer the gold standard – the next frontier is Corporate Purpose. This will have tectonic convergence implications for both the NFP and Corporate sectors. The incoming Gen Z, Millennials, and committed activists expect companies to serve a purpose – beyond a ‘profit-only’ lens. They have the ability and willingness to punish companies that don’t comply.


Through Goodman Sustainability Group and its affiliates, Faith helps brands consider the new frontier for sustainability by incorporating ESG and Corporate Purpose into the very DNA and core of the business. Tackling these emerging risks early on in the cycle could be a competitive advantage for firms – if done right. Change is risky. So is a failure to leap.