CORPORATE
PURPOSE
BY
Faith Goodman
Sustainability Advocate, Social Purpose Entrepreneur
CORPORATE PURPOSE.
Sustainability Advocate, Social Purpose Entrepreneur
"Sometimes society will move as a whole, but sometimes you need a champion, you need somebody that is actually prepared to stick their neck out, to show some leadership and build a bit of consensus around it, and I think Faith is doing that."
- Glen Hodgson, Former Chief Economist, The Conference Board of Canada
Dolce Magazine July 2015
Faith Goodman
BSc, BEd, MBA, ICD.D
CEO, Goodman Sustainability Group
Founder & Director, VeriStell Institute
A global shift is redefining the contract between businesses and their communities from simply “being responsible” to creating real social value. Consumers, investors and employees increasingly expect firms to leverage their corporate DNA – and address complex societal issues through the adoption of Environmental-Social-Governance (ESG) & Corporate Purpose frameworks.
Governments and society are urging firms to consider a wider lens – believing that firms can and must create both shareholder & societal value.
Societal issues are now unequivocally Boardroom issues and in the global corporate race for TRUST, TALENT, RELEVANCE & COMPETITIVENESS, defining and owning your social purpose is the most critical competitive advantage of our time.
MY PURPOSE:
Working across civil society, doing my part to Democratize, Simplify & Mainstream Corporate Social Purpose.
The ‘S’ in ESG (Environmental, Social-Societal, Governance) deserves to have the same gravitas, funding and global attention as the ‘E’ (Environmental). The time has come to ensure inclusiveness.
Leveraging my deep corporate & public policy expertise, I am charting new ground with elite global multi-lateral collaborators to help eliminate barriers preventing innovation in addressing societal issues. The world has the technology, the financing & the know-how: We need to get on with it.
While the world is awash in Sustainability & ESG templates, meaningful action on societal issues still eludes us. Civil society & institutions must move to “Next Generation Sustainability” – simplified & demystified for all, and addressing these gaps:
Social Impact.
Consider a wider-lens “Systems Approach”.
Include SMEs.
Global coverage including the developing world.
Leverage Blended Finance & Policy – Collaborate effectively across civil society.
I intend to encourage Corporate Leaders to play a significant
role in addressing these gaps, while they deliver Shareholder Value.
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