FG.

Faith Goodman

CORPORATE
PURPOSE

BY

Faith Goodman

Sustainability Advocate, Social Purpose Entrepreneur

CORPORATE PURPOSE.

Sustainability Advocate, Social Purpose Entrepreneur

"Sometimes society will move as a whole, but sometimes you need a champion, you need somebody that is actually prepared to stick their neck out, to show some leadership and build a bit of consensus around it, and I think Faith is doing that."

- Glen Hodgson, Former Chief Economist, The Conference Board of Canada
Dolce Magazine July 2015

Faith Goodman

BSc, BEd, MBA, ICD.D

CEO, Goodman Sustainability Group
Founder & Director, VeriStell Institute

A global shift is redefining the contract between businesses and their communities from simply “being responsible” to creating real social value. Consumers, investors and employees increasingly expect firms to leverage their corporate DNA – and address complex societal issues through the adoption of Environmental-Social-Governance (ESG) & Corporate Purpose frameworks.

Governments and society are urging firms to consider a wider lens – believing that firms can and must create both shareholder & societal value.

Societal issues are now unequivocally Boardroom issues and in the global corporate race for TRUST, TALENT, RELEVANCE & COMPETITIVENESS, defining and owning your social purpose is the most critical competitive advantage of our time.

MY PURPOSE:

Working across civil society, doing my part to Democratize, Simplify & Mainstream Corporate Social Purpose.

The  ‘S’ in ESG (Environmental, Social-Societal, Governance) deserves to have the same gravitas, funding and global attention as the ‘E’ (Environmental). The time has come to ensure inclusiveness. 

Leveraging my deep corporate & public policy expertise, I am charting new ground with elite global multi-lateral collaborators to help eliminate barriers preventing innovation in addressing societal issues. The world has the technology, the financing & the know-how: We need to get on with it.

While the world is awash in Sustainability & ESG templates, meaningful action on societal issues still eludes us. Civil society & institutions must move to “Next Generation Sustainability” – simplified & demystified for all, and addressing these gaps:

Social Impact.

Consider a wider-lens “Systems Approach”.

Include SMEs.

Global coverage including the developing world.

Leverage Blended Finance & Policy – Collaborate effectively across civil society.

I intend to encourage Corporate Leaders to play a significant 

role in addressing these gaps, while they deliver Shareholder Value.

FEATURED ARTICLES

Daring To Leap
- Aug 31, 2022
Corporations are facing unprecedented disruption due to shifting stakeholder expectations. Pressing societal issues are now boardroom issues. In order to remain competitive, corporate leaders will eventually need to embrace transparent action on both ESG & Corporate Purpose as a necessary condition of being in business.
AI Global Media
- Jul 1, 2022
A global shift is redefining the contract between businesses and their communities from simply “being responsible” to creating real social value. Consumers, investors and employees increasingly expect firms to leverage corporate DNA – and address complex societal issues through the adoption of Environmental-Social-Governance (ESG) & Corporate Purpose frameworks.
The Walrus
- May 10, 2021
In a post-pandemic world, consumers won’t just accept brands at face value. To succeed, companies must demonstrate their commitment to positive ESG practices that support corporate purpose—or risk failing
OECD Cogito
- Apr 23, 2021
Against the backdrop of a global pandemic, many companies are seeking to redefine themselves around both ESG and Corporate Social Purpose. They are taking on a new role as a positive, proactive force in tackling societal challenges, leading the drive to net zero and championing sustainability.
ICD Director Lens
- Jul 27, 2020
For many years, the “social” in environmental, social and governance (ESG) discussions has taken a back seat to the other elements, but that subordinate role appears to be changing and directors are taking increased notice of the ‘S’ factor. Issues brought to the forefront by the recent pandemic, as well as the current civil unrest, have highlighted the need for directors to be prepared for the impact on their organizations of important social issues.
ICD Director Journal
- Jul 1, 2020
Canadian businesses have been quick to tap emergency government financing during the global pandemic. But their survival will be determined by more than cash flow. Corporate leaders accepting taxpayer money must also consider the needs of their employees, customers, communities and other stakeholders, or they will suffer in the marketplace longer term.

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